FORD MOTOR COMPANY | 2017-2025
“Digital Experience”
In 2017, I joined a five-person design team tasked with pulling Ford into the digital future.
UX MOTION DESIGNER
+ SOUND STRATEGY
+ COMMUNICATIVE LIGHT
= MULTISENSORY EXPERIENCES
As a motion graphics designer, I contributed to theme development and UX motion systems.
From 2017–2020, my work spanned Mach-E, F-150, Lightning, Mustang, and Bronco.
I introduced sound as a way to strengthen the emotional connection to our experiences.
Early prototyping helped secure buy-in from senior leadership.
I went on to direct a team of composers, developing the first global sound strategies for Ford and Lincoln.
Working with cross-functional partners, we delivered sonic systems across programs worldwide.
Mach E
Welcome
Farewell
Chimes
LIGHTNING
Welcome
Farewell
Chimes
I recognized that light and sound should be paired, not siloed, and designed them as a single experience. Holistically.
My first program was the Mustang exterior signature lighting.
I began designing Lincoln lighting experiences as well.
On Nautilus, I choreographed sound, screen motion, and interior lighting to extend the welcome sequence into the cabin.
This was where I started to use the term Multisensory Experience.
Working with UX and HMI teams, I served as the SME for sound and light across interior and exterior messaging.
Exterior Welcome
Rejuvenation. Lincoln’s propriatory immersive wellness experience.
Working across marketing, brand, and engineering, I directed all sound and video content.