AI FILMMAKING

This new body of work explores what happens when filmmaking meets AI generation.

Instead of directing a live action shoot, I write a brief and the corresponding prompts needed to generate the people, performances, and worlds, then take that raw material into post: editorial rhythm, sound design, grading, typography, and mix. The result sits between spec commercial and art film — polished, cinematic, and uncanny.

Each piece, a mirror a of place, tone, and character that unfolds entirely through AI direction, art direction, and dialogue.

These are experiments in authorship without a crew — an evolving practice in which creative intent, machine interpretation, and human curation blur into one continuous process.

BRIAN CAIAZZA HYPE REEL

Either I’ve known these people, or I am them.
Creative empaths absorb the world and give it back….

(reframed)

This piece is an exercise in direction, not technology.

At its core, the work explores archetype, voice, and juxtaposition—tools I’ve used my entire career. The characters you see are not random. Each one represents a lived human type: people I’ve known, observed, worked alongside, or absorbed through culture, music, and environment. In many ways, each character is a fragment of myself, refracted through different social lenses.

That understanding of people—how they speak, move, posture, and carry meaning—is the foundation of directing. Casting is never just about appearance; it’s about psychological truth. The unexpected pairing of voice and message is intentional. It creates tension, reveals bias, and exposes assumptions the viewer didn’t realize they were bringing with them.

The role of AI here is instrumental, not conceptual.

I used generative tools the same way I would use a camera, a casting call, or a sketchbook: to externalize ideas quickly and test directions in real time. The technology collapses distance between instinct and execution, allowing creative decisions to surface faster—but it does not author the work. Authorship remains human.

What excites me about this moment is not novelty, but throughput. I can now sit with a problem and manifest multiple credible futures immediately—pressure-testing tone, character, and narrative before committing. This enables sharper judgment, not looser thinking.

This piece reflects how I direct creative in real life:

  • start with people

  • ground ideas in lived observation

  • use contrast to unlock meaning

  • let tools disappear into process

The result is work that feels immediate, human, and slightly disarming—because it’s meant to be.

This is not an “AI project.”
It’s a directing people project, executed with contemporary tools.

That distinction matters.

12.13.25

LEVIS - UNDERWATER

A visual study in suspension — body, breath, and denim.

Generated entirely in Midjourney, composed, scored, and edited by me.

UNDERWATER reimagines Levi’s as something elemental — not worn, but inhabited.
Figures drift and twist beneath a single beam of light, dancing as if memory itself were trying to surface.
Their movements feel both human and spectral — a slow motion prayer between collapse and release.

The result sits somewhere between spec commercial and art film — a moody, modern elegy where fashion becomes metaphor, and AI becomes the lens of empathy.

CARHARTT - DON’T JUDGE

A three-part spec campaign exploring identity, perception, and the stories we assume.

Each film was generated entirely in Sora 2 — character, dialogue, direction, performance — then finished through my post-production process: edit, grade, sound design, and title system.

The series pairs rugged archetypes with unexpected intellect:
men on a city bench debating charcuterie,
two porch-bound neighbors dissecting quantum computing,
a lone mechanic under a car reflecting on Jung’s anima.

It’s not parody — it’s empathy by inversion.
The work asks what happens when blue-collar exteriors hold philosophical interiors — when we stop judging by surface and start listening.

Each film ends with the same truth:
Don’t Judge.

CHARCUTERIE

QUANTUM

JUNG

SHUR Creative Partners

A small series of experimental idents created with Limor to extend and reinforce his negative-space social campaign. Each piece starts with B&W AI-generated imagery, a lil typography mo-graf - then finished with my original score.

Adding more weekly. (I think)