My career began in New York City, where I was a pioneer in the motion graphics industry. During that time, I partnered with some of the world's largest brands, producing everything from live-action films and music videos to network rebrands and 360 commercial campaigns. I scaled my agency, directed teams, and matured as a client-facing Creative Director.

In 2017, I pivoted to the automotive world at Ford Motor Company. There, I converted that equity into User Experience Design, mastering brand strategy and directing sonic experiences from product development through to marketing. I led both Ford and Lincoln into the realm of multisensory experiences through the holistic pairing of sound, light, and on-screen HMI.

I am a fine artist, a designer, and a visionary creative. I inspire cross-functional partners by leading with clarity and conviction—building relationships that allow innovation to flourish. My passion is to motivate those around me to dig deep, turning products into authentic, humanistic experiences.