Ford
At Ford, I architected the brand’s first multisensory system. What began as HMI theme development and motion design quickly evolved into a broader sonic strategy for vehicles like the Mach-E, Mustang, and Lightning. From there, the work expanded—integrating light and behavioral cues into a cohesive system. I led teams and collaborated cross-functionally to deliver Ford’s first multimodal brand experience: a unified platform design language spanning sound, light, and interaction.
SONIC BRANDING
Brand mnemonic
role: Creative Lead / Sonic Branding
MACH e
role: Creative Lead / Experience Design / Sound & Light
Sizzle Real
Welcome Experience
Bev on
Bev off
Mach e Chime
MUSTANG
Signature Welcome
role: Exterior Light Sequence designer
Drive Mode Transition Sound
Mustang Chime
LIGHTNING
Welcome / Farewell
role: Experience Designer, Sound, Motion Direction
Lightning Chime
role: Creative Lead, Sound Design
I spent 2 years on the Lincoln brand. I supported global UX and HMI development while directing a new sonic strategy. That grew into interior and exterior lighting experiences—redefining the brand’s multisensory identity. From welcome and farewell sequences to HMI cues, my work helps bring the new Lincoln experience to life. I also led the sound and visual design for Rejuvenation, the brand’s first in-car, stationary immersive experience. Together, these efforts laid the foundation for a more expressive and emotionally attuned Lincoln.
Lincoln
User Experience Prototype: Welcome
role: Experience Designer, Sound & light Director
Interior Welcome / Farewell
role: Experience Designer, Sound & light Director
HMI Film
role: Motion Designer / Edit
HMI Film
Lincoln Chimes
role: Creative Lead / Sound
CONCEPT CARS
role: Experience Designer / Sound & Light
Star
The L100 Concept