FORD

At Ford, I architected the brand’s first multisensory system. What began as HMI theme development and motion design quickly evolved into a broader sonic strategy for vehicles like the Mach-E, Mustang, and Lightning. From there, the work expanded—integrating light and behavioral cues into a cohesive system. I led teams and collaborated cross-functionally to deliver Ford’s first multimodal brand experience: a unified platform design language spanning sound, light, and interaction.

<PROJECT LIST>

MACH e

Sizzle Real
role: Experience Design, Motion / Edit

Welcome Experience
Bev on & off
role: Creative Lead / Experience Design / Sound & Light

MUSTANG

Signature Welcome
role: Exterior Light Sequence designer

Personalized Approach Lighting Sequencer
role: Feature Lead / Product Designer

Drive Mode Transition Sound
role: Creative Lead / Sound

LIGHTNING

Program Film
role: Experience Designer, Unreal Comps, video Edit

Welcome / Farewell
role: Experience Designer, Sound, Motion Direction

LINCOLN

I spent 2 years on the Lincoln brand where I supported global UX and HMI development all while directing a new sonic strategy. That grew into interior and exterior lighting experiences—redefining the brand’s multisensory identity. From welcome and farewell sequences to HMI cues, my work helps bring the new Lincoln experience to life. I also led the sound and visual design for Rejuvenation, the brand’s first in-car, stationary immersive experience. Together, these efforts laid the foundation for a more expressive and emotionally attuned Lincoln.

Interior Welcome / Farewell
role: Experience Designer, Sound & light Director

User Experience Prototype: Welcome
role: Experience Designer, Sound & light Director

HMI Film
role: Motion Designer / Edit

Rejuvenation
role: Experience Designer / Content Director

CONCEPT CARS
role: Experience Designer / Sound & Light

Star

The L100 Concept

ADVANCED TECHNOLOGY

I’ve always worked slightly ahead of design—drawn to the hardware and technology that unlock innovation and future-proof creativity. This piece captured a moment when I aligned the ecosystem around a next-level user experience, glued together with light and sound across both interior and exterior. It became a catalyst for conversation, from working teams to senior leadership.