Rejuvenation is more than a feature, it’s a philosophy.
While others explore wellness in the vehicle space, we engineered an experience that leads the category.

Every element was considered: curated seat choreography, personalized climate zones, immersive ambient lighting, and scent. Each sensory cue designed to restore, recalibrate, and reconnect. It’s not just a moment of pause….

It’s a system of renewal.

This is wellness, expressed through design, technology, and intent.
This is Lincoln.

I led the development of the visual and sonic language for the Rejuvenation experience. From capturing immersive footage to compositing large-scale panoramic scenes, this project pushed creative and technical boundaries. We also delivered a bespoke Dolby Atmos soundscape, the first proprietary in-vehicle experience of its kind.

The media response has been strong, and the narrative continues to build. For our team, seeing it arrive in showrooms is the real reward.

The future of well-being, inside the vehicle.
Experience it yourself.