Mustang ‘24

Light Now. Growl Later.

Role: Creative Director: Sound & Light, Strategist
Team: Composers, Designers, Producer

Mustang gave me a chance to push beyond sound into light, motion, and full-sensory storytelling.

I started with a custom suite of chimes, tuned to the new design language. That opened the door to exterior light animation.
Not my lane, but I took it. Built the bridge. Connected the senses.

Using the Ford Sound Strategy, we explored three performance identities. Clinics picked Fierce Heritage, legacy with teeth.

Now, from first light to final chime, Mustang doesn’t whisper performance.

It growls it.

Performance Sound

Mustang’s DNA sound suite fuses the primal growl with tech-driven low-end tones—old soul, new power.

The new Mustang digital experience features a gamified drive mode selector. We cranked it further with cinematic sonic transitions, crafted to hit hard and ride the cuts!

Yo, That’s Lit.

What started as a support ask turned into a full-on takeover.

They needed lighting animations and a reason to greenlight a new sequential module. We pitched.
The engineers saw the vision. I stayed on to build the entire signature lighting experience from the ground up.

That work now lives across every trim level of this iconic machine.

I handled all the previs in After Effects, then dialed in the final beauty shots in Unreal Engine.

From pitch to pavement—every frame hits.