Brian Caiazza doesn’t just create, he architects experiences.

Brian's work exists at the intersection of motion, sound, light, and space - forming a singular, evolving ecosystem of creativity. From the high-energy world of broadcast design and film production to the cutting-edge of automotive UX and multisensory design, his career has never been about separate disciplines. It's about one vision expressed through different mediums.

With over 20 years in New York’s film and commercial industry, Brian built a reputation as a broadcast design pioneer, designing, animating, and directing for fintech, sports, fashion, and entertainment giants. His work was always more than just on-brand. It carried a signature, a pulse, a movement. That instinct to tell stories through motion and sensation wasn’t limited to screens. It was the foundation for everything that followed.

In 2017, Brian brought that vision to Ford Motor Company, redefining the way automotive experiences are shaped. As a motion and UX designer turned multisensory strategist, he championed human-centric, emotionally resonant design, ensuring that vehicles didn’t just function, but were felt. His mantra, “Pixel, Light & Sound,” isn’t just a phrase; it’s the framework he applies across disciplines, guiding how people experience space, movement, and technology as a cohesive whole.

Brian’s work is not a collection of roles. It is one continuous thread of creation, an interconnected system where design, storytelling, and technology converge. Whether sculpting physical form, shaping digital interactions, or composing multisensory environments, the goal remains the same: to build experiences that move people - visually, sonically, and emotionally.