Expressing brand through sensory behavior.

I design the connective tissue between people, product, and brand.

I am an creative agency founder from New York. There me and my teams produced work for some of the world’s largest brands. That foundation led me into Ford and Lincoln, where I shaped advanced UX and led multisensory systems inside one of the most complex automotive organizations on the planet.

I begin in the pre-production phase of experience — where vision still has leverage, and design can influence engineering. I stay with the process through deployment to ensure the system behaves the way it was intended.

I’m a force multiplier.

A hands-on design leader with deep tool fluency and genuine empathy for the work required to build. I see the system, guide the team, pushing the work and producing excellence.

I build frameworks that define how an ecosystem behaves — aligning sound, light, motion, and interface into a coherent sensory language that scales from physical product to digital surfaces. My work turns early vision into repeatable system logic while preserving emotional clarity and brand intent.

Let’s work.