Nautilus
Light My Path
Role: Lead Designer, Animator
Team: Program Manager, Motion Graphics Designers, Producer
Immersive Luxury
Look up, we can see all the stars in the sky.
Signals. Patterns. Emotion made visible.
That’s the spirit of this work, using light not just to illuminate, but to speak. To breathe.
On the new Lincoln lineup, I shaped the welcome and farewell experiences: lighting events that come alive as the customer approaches, no buttons pushed.
A choreography of presence and departure.
It’s not just UX.
It’s storytelling.
I spent two years working on the Lincoln brand, supporting the design vision through art direction across the HMI experience. The onscreen welcome and farewell sequences were mine to shape, as I directed both the sound and light that delivered Lincoln’s first true multisensory moment.
The energy begins at the center screen, the iconic Lincoln star. Then emanates outward, traversing the panoramic displays like a ripple in space. As it exits the screens, it continues into the cabin through custom in-door lighting elements. The sound design moves in sync with the lighting, surrounding the occupants in a calm, deliberate aura.
It’s not just a sequence.
It’s an atmosphere. A ritual.
A signal you’ve arrived.
WELCOME:
Intro. Two notes. Upward.
Minimal by design mirroring the syllables of Lin-coln.
Root and fifth. Major tonality.
Simple. Confident. Elevated.
The phrase flows into a textured ambient bed.
It expands. Fills the cabin.
Then lands on a final three-note outro.
a soft, descending gesture timed to the door lights illuminating in sequence.
Presence, composed.
FAREWELL:
Role: Creative Director, Strategist
Team: Composers, Motion Graphics Designers, Producer
Outro.
Three notes kiss the door lights.
Initiating the animation.
The energy returns to the star.
A two-note downward motif lingers.
A sonic descent.
Closure.
Journey’s end.
Celestial Sounds
Lincoln Sound was a massive lift. My team and I spent over a year building a strategy that allowed us to compose holistically—across every sonic touchpoint in the ecosystem.
From system alerts to the musicality of Rejuvenation, we designed a tunable set of ingredients—each element calibrated to meet the emotional moment.
These interior chimes build on Lincoln’s history with the Detroit Symphony Orchestra, but we began to thread in subtle electronic undercurrents.
A nod to legacy. A step into the future.