I spent 2 years on the Lincoln brand. I supported global UX and HMI development while directing a new sonic strategy. That grew into interior and exterior lighting experiences—redefining the brand’s multisensory identity. From welcome and farewell sequences to HMI cues, my work helps bring the new Lincoln experience to life. I also led the sound and visual design for Rejuvenation, the brand’s first in-car, stationary immersive experience. Together, these efforts laid the foundation for a more expressive and emotionally attuned Lincoln.