Lincoln

At Lincoln, I led the development of a new sonic strategy alongside interior and exterior lighting experiences—redefining the brand’s multisensory identity. From welcome and farewell sequences to HMI cues, my work brings the new Lincolns to life. I also directed the sound and visuals for Rejuvenation, Lincoln’s first in-car, stationary immersive experience. Together, these efforts laid the foundation for a more expressive, emotionally attuned Lincoln.

User Experience Prototype: Welcome

Rejuvenation
static / generative