At Ford, I architected the brand’s first multisensory system. What began as HMI theme development and motion design quickly evolved into a broader sonic strategy for vehicles like the Mach-E, Mustang, and Lightning. From there, the work expanded—integrating light and behavioral cues into a cohesive system. I led teams and collaborated cross-functionally to deliver Ford’s first multimodal brand experience: a unified platform design language spanning sound, light, and interaction.