Ford

At Ford, I architected the brand’s first multisensory design system. What began as sonic strategy for vehicles like Mach-E, Mustang, and Lightning quickly expanded—pulling in motion, light, and behavioral cues. I led teams and collaborated cross-functionally to produce the work, integrating sound and communicative lighting across vehicles and platforms. The result was a unified platfrom design language—Ford’s first multimodal brand experience.

Brand mnemonic

Mach e Chime

Mustang Chime

Lightning Chime