F-150
Built to Move
Role: Designer, Animator
Software: After Effects
I spent two years on the truck programs.
F-150. Super Duty. Systems. Signals. Screens.
What started as UX motion evolved into experience leadership.
Moments. Choreography. Sound.
My manager saw the vision. Told me to push.
Go beyond transitions. Define feeling. Shape time.
On F-150, I opened with a stance.
An establishing move. Something grounded.
Tough. Earned.
Tread by Design
Role: Designer, Animation, Video Editing
Software: After Effects, Unreal, Premier
This wasn’t flair. This was function, with force.
I was handed a provocation and told to move. Turn gauges into treads.
Build the language of motion for a machine that works.
Every keyframe, hand-tuned.
Gemologist-level detail.
Motion that feels like machinery.
Then we brought it into 3D.
Form. Depth. Weight.
This was muscle memory in motion.
Built Ford Tough—frame by frame.