The Automotive Interiors Expo in Novi was my first time speaking at the event—and it was an honor. The crowd leaned engineering-heavy: suppliers, materials experts, and rapid prototyping pros. Most talks focused on AI—how it’s transforming CAD, process, and design.

I pivoted last minute. Instead of speaking on intelligence in cabin experiences, I went with sound strategy. Right move. It stood out—dynamic, sensory, and full of sound and video.

The response was strong. It opened conversations about how audio shapes emotion, clarity, and connection inside vehicles.

The best part? The people. I met standout product designers, reconnected with Ford colleagues, and even linked up with the Rockford Fosgate team—perfect for someone who loves bass as much as I do.