What:
I partner with brands & designers to shape products that feel human, memorable + alive.
At its core, an experience strategist is the person who ensures that everything a user touches, hears, sees, and feels fits together into a single coherent story. Where most teams focus on parts—features, visuals, interactions—an experience strategist focuses on the whole: Connective tissue between disciplines: bridging design, engineering, content, brand, and business goals Framing and alignment: defining what the experience should feel like and making sure every decision supports that Guarding design intent: ensuring the original vision survives the build process Translating complexity: turning fragmented systems into human, emotionally resonant journeys You’re not designing the pixels or writing the code. You’re architecting the relationships between all the pieces so they work as one. Put simply: Designers build the parts. An experience strategist makes sure the parts add up to something people actually feel.
Why:
I bridge creative & engineering to protect design intent, ensuring the experience survives execution.
I’ve lived the work. I’ve always moved between disciplines — motion, sound, light, UX, physical space — translating vision into reality. I’m not siloed; I’m connective tissue. I’ve done it at scale. I didn’t theorize this from the outside. I built Ford’s first multisensory design system, threading sound, light, and motion into products used by millions. I know how to navigate complexity, politics, and production. I see the system, not just the surface. Where others see features, I see the relationships between them. I understand how the fragments need to align to create coherence — and how to preserve intent through the chaos of execution. I speak both languages. Creative trusts me. Engineering trusts me. I can walk into a design critique or a build review and speak fluently to both, without losing the vision or the rigor. I lead with experience, not deliverables. My work is emotional, sensory, human. I don’t just make things work — I make them land. I’m not here to make the parts. I’m here to make the parts add up to something people feel.
