…from New York broadcast to five million vehicles humming down the highway. At Ford, I created the company’s first branded sonic strategy and multisensory architecture, aligning HMI, ambient lighting, and sound into one fluent system. The results spoke for themselves: perfectly choreographed experiences. From welcome to farewell, crafting emotional transitions that brought products to life for over a million drivers each morning. That work proved something vital: when you design multisensory, people don’t just interact—they feel. That connection endures, creating loyalty that lasts a lifetime. Today, I work with brands and designers as an Experience Strategy Consultant, shaping systems that breathe. My process is fluid: from inception through development, I embed within teams, acting as the bridge between design and engineering—ensuring upfront decisions stay intact and design intent is never lost. I carry vision through to execution. The peril is simple: without this layer, your product experience fractures. You can have modern hardware, sleek interfaces, or clever marketing—but if the sensory system is missing, the experience falls flat. Users disengage. The brand fails to resonate. When we partner, you get the connective tissue—the rhythm, the language, the feel—that turns complexity into clarity, and products into experiences that are human, memorable, and alive.