The Star Concept
Vision, Composed.
I led the experience design for two visionary Lincoln concept cars, works that redefined the brand’s electric future.
The first, the Star Concept, became the creative North Star for Lincoln’s EV lineup.
A pure expression of possibility, it set the tone - visually, sonically, experientially for what was to come.
My team shaped every digital interaction: from the ambient screen graphics and motion language, to the interior and exterior lighting choreography.
We scored original music for each thematic mode, compositions tuned to elevate the cabin into something more than a space.
These were not vehicles. They were signals.
A sanctuary in motion.
Our second project took us further, into something more experimental.
Built from the ground up, the L100 was massive, both in scale and ambition.
I again led the digital experience, from exterior light animations to bespoke sound design that flowed throughout the vehicle like an unseen guide.
Inside, we created a video floor that immersed the cabin in motion and light. At its center: a sculptural chessboard,
a conceptual interface housing the jewel-like input device that orchestrated the entire journey.
When L100 debuted on the lawn at Pebble Beach, it wasn’t just a car on display.
It was a glimpse of the future.
Made real.